Wow Philippines Essay Example

Wow Philippines Paper CHAPTER II REVIEW OF RELATED LITERATURE Despite Crises, Wow Philippines Campaign Made 2003 Tourism Succeed In 2003, 1. 9 million tourists arrived in the Philippines compared to 1. 93 million in 2002. The slight drop of . 03% was a result of the  Oakwood mutiny, the threat of Severe Acute Respiratory Syndrome (SARS), the Iraq war, political turmoil, and the unhelpful travel advisories from different countries However, tourism revenues for 2003 kept balance with 2002 revenues because of the Department of Tourism’s (DOT) Wealth of Wonders (WOW) Philippines the tourism promotional slogan, which kept the energy of  tourism success steady. WOW Philippines is former Tourism Secretary Richard J. Gordon’s idea to encourage tourism and to motivate a  culture of tourism between Filipinos. Tourism improved in September when the World Health Organization (WHO) removed the country from SARS-infected list with 140,652 tourists’ arrivals for a 2. 5% boost. October added the improvement with 167,573  tourists or an 11. 3% increase. A 17. 6% pour in November  with 170,921 tourists. December had the  leading increase for the year with 24. 7%  or 238,316 tourist coming. In December 2003, the largest  number of tourists comes from the United States. With 55,165 tourists visiting the Philippines regardless of the travel advisories and the state of terrorism alert of their government. The WOW Philippines campaign aimed 2. 4 million  tourists’ arrivals in 2003. In spite of the said difficulties of the year, it is  an honor to the DOT’s WOW Philippines program that catches the attention of 1. 9 million tourists and received close to $1. 5 billion in revenues to help increase the Philippine economy. http://www. cribd. com/doc/52724942/Despite-Crises-WOW-Philippines-Campaign-Made-2003-Tourism-Succeed Critics: DOTs Pilipinas Kay Ganda not so pretty The DOT start a new tourism campaign which focuses on the beauty of the Philippines but it turned out to be not so beautiful as start for them. Department of Tourism (DOT) launched its Pilipinas Kay Ganda or Philippines So Beautiful in english campaign, however the slogan and its website beaut ifulpilipinas. com were both criticized. The day after it’s launched, the website was said to be fix. We will write a custom essay sample on Wow Philippines specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Wow Philippines specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Wow Philippines specifically for you FOR ONLY $16.38 $13.9/page Hire Writer DOT said that its fresh slogan is portrayed in a colorful, vibrant logo, which shows both the tropical scenery and the happy smiles of our people. A cute tarsier, a marsupial endemic to the country, highlights our unique and playful character. However, the Tarsier is a primate, not a marsupial. The DOT also said that the phrase Kay Ganda! is a common Filipino phrase that exactly means So beautiful! it can be used to state appreciation for everything, beginning from people and landscapes to music, food and even manners. DOT added that it used the word Pilipinas instead of the more common Philippines since Pilipinas captures the renewed pride and hope that were feeling. http://www. gmanews. tv/story/206091/critics-dots-pilipinas-kay-ganda-not-so-pretty â€Å"Pilipinas Kay Ganda† not just about ‘wrong grammar’ Tourism Secretary Alberto Lim said that the reason why the DOT’s new P200 million promotion line, â€Å"Pilipinas Kay Ganda† didn’t work is because it is â€Å"ungrammatical. † But the real problem was never the grammar but the ability of â€Å"Pilipinas Kay Ganda† to promote in foreign market. Pilipinas Kay Ganda† was meant to replace the old campaign slogan created by Former DOT Secretary Richard Gordon, but instead of promoting it to the foreign market it would end up working to our balikbayans or with the domestic tourists. Higher chances that the â€Å"Kay Ganda† wouldn’t understand by what DOT would like to target . Keep in mind that our campaign slogan will be  challenging with difficulty  in the international market with dozens of other countries’ promotional campaign, And if the foreign listener doesn’t understand it at first,  tendency that he or she won’t get it at all. Compare this with the old but still fantastic â€Å"Amazing Thailand,† or the newer â€Å"Incredible India† or Malaysia Truly Asia promo lines that one remembers. The greatest disagreement against â€Å"Kay Ganda,† is that,  it is said to be wrong grammar, but why fix it when in fact the DOT successfully pushed tourism arrivals here over the past years because of â€Å"WOW Philippines,† and just because it belonged to the PGMA administration doesn’t mean it can’t work anymore. â€Å"WOW Philippines† hasn’t reached its full potential also it could have new variations projecting the rich wonders of our pronvices. As Former DOT Secretaty Gordon explained it in an interview, it could represent â€Å"Wealth of Wonders,†Ã‚  or  Ã¢â‚¬Å"Walk our Walls†Ã‚  in Intramuros, In Donsol it could mean â€Å"Watch our Whales†, or for the shooting rapids in Cagayan de Oro or Pagsanjan, it can be Wild over Water  or  Ã¢â‚¬Å"Wild over  Waves†Ã‚  for sirago surf-lovers and Wacko over Wildlife. in subic. It could also be known as â€Å"World of  Warblers. †Ã‚  Because of our world class international singers, like Charice, Arnel Pineda and Lea Salonga. Or it could be Warriors of Worth.    beacause of the our Pambasang Kamao Manny Pacquiao. ttp://www. polbits. com/2010/11/its-not-grammar-its-unintelligible-to. html DOT announces new tourism campaign Pilipinas, Tara Na! After the fall of the controversial â€Å"Pilipinas Kay Ganda† of the Department of Tourism, here comes â€Å"Pilipinas, tara Na! † as the new Domestic Campaign Slogan of DOT. DOT Secretar y Alberto Lim said that the new slogan was meant for the Filipinos to travel within the country rather than going to another country. He also said that the new slogan will be recognized because it was derived from the â€Å"Tara Na, Biyahe Tayo†. Lim said that DOT will going to use the said song but eith different singers. He also added that there will be no protests against the new campaign slogan â€Å"Pilipinas, tara Na†. http://ph. news. yahoo. com/dot-announces-tourism-campaign-pilipinas-tara-na-20110322-183700-797. html DOT, Confident with â€Å"Pilipinas, Tara Na! † Slogan Following the much criticized â€Å"Pilipinas, Kay Ganda† the Department of Tourism has come up with a new campaign slogan to promote Philippine tourism, â€Å"Pilipinas, Tara Na! † People had condemned the effort of DOT to use â€Å"Pilipinas, Kay Ganda† because of the said â€Å"plagiarism† concerns of the logo and all. This slogan supposed to aimed foreign tourists to draw closer to the Philippines for them to witness the beauty of the Pearl of the Orient. Do the idea of changing the slogan change? Since, â€Å"Pilipinas, Tara Na! † aims to persuade Filipinos to take a trip inside the country first instead of traveling around the places and the beauty of other countries. â€Å"Pilipinas, Tara Na! † when interpreted in English is â€Å"Philippines, Let’s Go! † http://www. wowbatangas. om/features/others/dot-confident-with-pilipinas-tara-na-slogan/ CONCEPTUAL FRAMEWORK OF THE STUDY FIGURE 1: Conceptual Framework of the Study The paradigm of the study serves as the framework on the course of the study. The input consists of the Respondent’s profile (age, gender, occupation) of the respondents. The input was proces sed by conducting a survey through the use of questionnaire forms and conducting an interview which resulted to know the Similarities and Differences of â€Å"WOW Philippines† and â€Å"Pilipinas Tara Na† as a Marketing Slogan of the Department of Tourism.

The eNotes Blog Literary Lunch-Box Giveaway FromeNotes

Literary Lunch-Box Giveaway From Agh, yes, it is that time of year again: back to school! To make things a little easier for you (and to make your friends a lot jealous), were giving away a super sweet lunch-box set. Our exclusive literary kit includes: An Edgar Allan Poe lunch box A pack of Shakespeare insult gum A tin of Jane Austen bandages A whole bunch of neon pencils And a FREE pass to for 1 year! Never have bad breath or lose a pencil again To win, just mention your favorite author in a comment here or hit us up on Twitter or Facebook. Well pick two winners at random on 9/17/14 (U.S. shipping only).

Describing Some Special Interest, Significant Experience, or Personal Statement

Describing Some Special Interest, Significant Experience, or Achievement Relevant - Personal Statement Example Also, I convinced business owners to do their part by placing their business name on donation bags as part of their business promotion campaign. This idea was very well received and as a result of it, many ordinary members also decided to contribute in the form of a cash gift. 2. Knowledge or creativity in a field: Describe any of your special interests and how you have developed knowledge in these areas. Give examples of your creativity: the ability to see alternatives; take diverse perspectives; come up with many, varied, or original ideas; or willingness to try new things. I have been interested in economics from a very young age. I was encouraged by my grandparents to open up a cow-house. This was a great experience until Korea struck a new Free Trade Agreements with the United States. This caused livestock prices to fall and the whole sector experienced to slowdown. I was fascinated by the way that this FTA affected the Korean economy in different ways and this made me reflect more on economics, including factors like limited capital and external changes. I learned to recognize market and economic trends and this helped to develop my creativity in terms of economics and its related fields. 3. Dealing with adversity: Describe the most significant challenge you have faced and the steps you have taken to address this challenge. Include whether you turned to anyone in facing that challenge, the role that person played, and what you learned about yourself. Working a part-time job is not easy. I experienced some difficulties with one particular supervisor. He was very critical of my work. The more he tried to hassle me at work, the tougher and stronger I became. I was not going to let him treat me like an idiot. I turned to my senior co-workers and begged them to train me so that our supervisor could never find a reason to pick on me. I was able to prove that I could do the job and much more.  Ã‚